Theories
Good communication is vital to the efficient functioning of any business.
Communication basically consists of four parts: the sender, the message, the
medium and the receiver. The choice of medium - the way in which the message will
be sent - will depend on who is sending the message, who s/he is sending it to,
and on its content. In particular, businesses need to ask themselves what is most
important about a particular communication. Does it need:
- to be quick
- to be secret
- to be cheap
- a reply
- to be accurate
- a record to be kept
- to be received by many people
- to be received by only selected people
- to be formal
- to be informal?
There are various theories that are relevant to communication.
T 1.
Types of Communication and IT
T 2.
Giving a Presentation
Why not now try some of the worksheets on business communication to see how this theory relates to the actual situation for Cameron Balloons?
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