W 4: The 4 Ps Of Ballooning

For more information about how hot-air balloons are marketed and the way the market is split, you may want to look at the explanation of marketing. This worksheet looks at the marketing mix. For some more detail about the marketing mix you could also look at the marketing theories section.

Step 1 - Which P is which?

What are the 4 Ps of the marketing mix?

Now imagine that you are marketing hot-air balloons, rank these 4 Ps in order of importance to Cameron Balloons. Start with number 1 as the most important.

Write a short paragraph for each of these choices, justifying your reasons for ranking it as you did.

Step 2 - The price is right?

One of the key elements of the marketing mix is the price. Explain the sort of pricing strategies that Cameron Balloons could use. Which would be most appropriate to the company? Why?

Cameron Balloons may have to use a number of different pricing strategies, or different combinations of strategies. Explain why you think that this may be the case.

Step 3 - The place is right?

The place part of the marketing mix is concerned with the distribution of the product. With a small and well-informed market like the hot-air balloon market, distribution in the UK is relatively straightforward. This is further simplified given that Bristol is one of the ballooning centres of the UK and that is where Cameron balloons is located.