Teachers' Guide: Marketing

The theory section covers the following theories:

• Economic factors
• Market segmentation
• Marketing mix
• Product life cycle

The worksheets are on the following topics:

1. Product life cycle and extension strategies
2. Market segmentation
3. Exporting - price and non-price competition, exchange rates and the Euro
4. Over-capacity in the market, supply and demand, boom and recession
5. Marketing mix - the four 'P's'

The photos and questions are on:

1. Market segmentation
2. The role of the sales staff
3. The marketing mix and selling spares

The further work looks at:

• SWOT analysis
• Micro-marketing
• Strategic planning