Does the product have an easily recognisable and unique character? For example, Coca-Cola is recognisable not only by its logo, but by the shapes of the bottles, colour of the can and the taste of the product. This is because it has created a unique brand that differentiates it from all of the other colas on the market.
Some brands are so strong that they are used to sell goods that are not related to the business’s main good or service. For example Tesco use their brand name to sell a very wide range of non-core products and services, such as life assurance and cars, in addition to its core products which are groceries. Harry Potter is another very strong brand that has been used to sell the core products, books. It has been used to sell a movie plus every type of merchandise you can imagine.