Businesses will often be asked about which are the best suited products and services for the individual customer.

The Halifax sells many types of service such as mortgages, life assurance and buildings insurance. Customers will expect to be given accurate advice about which services are best suited to their own individual needs. Training is again very important as staff have to be qualified to give the proper advice. If Halifax’s customers are given the wrong advice or incorrect information there may be grounds to sue the business.
Some businesses, such as lawyers, architects and solicitors, charge for their advice. Not everyone is allowed to give this type of specialist advice; lawyers, architects and solicitors spend many years studying at university to receive the necessary qualifications.