It is very important that customers are able to get accurate and up to date information about the product or services being sold. For example, what information would you want to know before booking a holiday?
First of all the price will be an important piece of information, but equally important would be the destination, how you get there and the type of accommodation you will be staying in. This information may be available in a standard brochure, but it is likely that you would have other questions that only a trained travel agent would be able to answer. It is very important that Thomas Cook trains its staff to deal with these questions in a professional manner, and hence give the customer confidence to book with them.